Launched July 2018, was a brand new product line from Kenra Professional that aimed to detoxify your hair. As the Senior Graphic Designer, I worked exclusively with the Kenra Platinum Brand Manager to design the packaging, develop branding, retouch the final model photo to add more hair to the left of her face and produce final art for the packaging.

CONCEPT. I watched Disney's Moana with my kids and I thought there were some interesting parallels with this product line and the visuals from the movie. I began concepting with a screenshot of Te Kā during the final battle. The dark contrasting lines around the shoulder area inspired me to explore gems which aligned with one of the hero products of this line - Diamonds.

COMPLETION. The resulting image inspired my designs of the packaging and final branding elements. Pictured below concepts are bottle art concept 1 and 2, final product photo, final key visual and bottle art production file.

Bingham McHale wanted a brochure that would work as a capabilities piece but have the ability to be customized so they could tailor it for potential clients. I produced a brochure that was bound by a rubber band so they could print and insert pages or remove pages to fit their needs. I designed the layout, engineered the diecut, sourced vendors, directed a photo shoot, and attended the press check. In the end, the client received a nice show-piece with a unique binding that stood out from the crowd.

While at Kenra Professional, I worked with the Director of Research and Development to illustrate the hair cuticle and its properties that affect behavior with hair products. Included here are the final illustrations I created in Adobe Illustrator of hair cross section, cuticle reacting to hair product, hair density, hair diameter, healthy cuticles, damaged cuticles, low porosity, high porosity, and disulfide bonds.

While at Kenra Professional I was tasked with the design and production of in-store signage to promote product launches and promotions. This included endcaps, etageres, planograms, shelf strips and point-of-purchase displays for professional beauty stores such as Ulta, Cosmoprof and BSG. At right are photos inside a local Ulta store featuring the shelf strips and glorifiers I produced as well as a couple store mockups I did for Kenra Professional.

Because of relationships built and my prior knowledge of this project, Kenra Professional has continued to have me update their Planograms in 2018 and 2019 after my tenure ended due to the company’s relocation to Culver City, CA. Look for the most recent updates coming this Spring.

In July of 2016, Kenra Professional launched Kenra Curl. It offered a range of six products targeted to clients with differing types of curly hair. I designed the brand identity for Curl and began work on the product renders and key visual to set the tone. Once the look and messaging were approved, I designed and produced the bottle art for all six products, final key visual, curl kits, and store merchandising used across salons and stores nationwide. Stylists attended webinars, social media influencers blogged about the products, and customers flocked to their stores to try it out.

College Goal Sunday came to us wanting new promotional materials to help get high school students out to their free financial aid assistance programs. I designed a direct mail, handouts, trifold brochure, and a poster to help get the word out about the upcoming event.

In the footsteps of Kenra Volume Spray 25, Kenra Professional sought to make a Dry Shampoo that provided volume. Without the use of a model for this product, I along with my brand counterpart proposed the tagline of Volume - What We Do Best. Picking up a previous photo of hairspray, I positioned the background of the key visual to give a sense of movement from the headline to the product name. Without a model visual, I felt it was important to give the headline maximum impact by using large clean type accented with the brand color to emphasize the word volume. I designed and produced the retail and travel sized aerosol cans, key visual, POP, Gift-with-purchase GWP duo (render), and store merchandising for SalonCentric, Cosmoprof, and Ulta stores.

Studio 659 is a non-profit art studio and gallery that was searching for a new logo. I created several new designs and proposed a tagline to help convey the studio/gallery message. The logo they chose has a nice modern feel and really fits their organization.

Rose-Hulman Ventures requested a capabilities brochure that spoke to their client's needs but followed the Rose-Hulman School of Technology identity guide. To meet this challenge, I designed a brochure with a pocket on the back cover to house printed inserts that could be customized for each potential client. The brochure followed the Rose-Hulman identity guide and was printed with a soft-touch coating to give it a unique feel.

Herff Jones wanted to promote it's collegiate division with men's and women's championship ring brochures to showcase it's line of championship jewelry. Utilizing Herff Jones' new identity guide, I designed the women's brochure with a nice modern feel that pushed the limits of the Herff Jones identity guide. Each spread is designed with a photo and corresponding illustration to match that sport pictured in the photo. Additionally large close-up photos of the rings are placed around to capture the reader's eye.

Herff Jones is synonymous with school rings, caps, and gowns. However, with the acquisition of CRAM they now sell globes. Below is a catalog I designed for the Herff Jones Education Division to help illustrate their extensive globe selection. Picking up the elements of a globe, I added a meridian along the middle of each page and longitude lines along the top and bottom. What transpired was a very unique and creative catalog.