Skills & Expertise
Brand Building, Corporate Identity, Illustration, Print & Digital, Package Design, Merchandising, Social Media, Logos, Annual Reports, Brochures, Direct Mail, Outdoor, Trade Show Design, Photo Direction, Photo Retouching, Creative Direction, Creative Management, Project Management
Proficient in: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Adobe XD, Acrobat Pro), Microsoft Office, Font Management and MacOS.
Work Experience
HERFF JONES Art Director, September 2019 – Current | Indianapolis, IN
Create sales and marketing collateral, emails and digital assets for a wide audience including college, greek, and scholastic accounts to help students celebrate their achievements
NOAHOSTBY Freelance Graphic Designer, January 2018 – Current | Indianapolis, IN
Create brand identity systems, sales and marketing collateral, store merchandising and digital assets for new startup companies as well as large industry leaders
ONEAMERICA Graphic Designer - Contractor, October 2018 – March 2019 | Indianapolis, IN
Created and designed print and digital collateral for the enterprise marketing team to support key marketing initiatives
Adhered to multiple processes to achieve consistency in the production of collateral for the highly regulated financial world
KENRA PROFESSIONAL Senior Graphic Designer, February 2013 – December 2017 | Indianapolis, IN
Established the visual tone for all Kenra Professional brands by designing visuals for new product launches, packaging, retail merchandising as well as print and digital collateral to support brand positioning and business goals
Collaborated with in-house brand, supply chain and key account teams to bring multiple launch campaigns to market which increased Kenra’s revenues by 50% in 4 years
Orchestrated and designed packaging standards for Kenra and Kenra Platinum brand hair styling products to improve shopability and create consistency for graphic designers working on future product launches
Designed and produced in-store retail merchandising for national chains such as Ulta, BSG and Cosmoprof
MILLERWHITE MARKETING Creative Services Manager, October 2005 – September 2012 | Indianapolis, IN
Led the print design process from initial concepts to completion including: client contact, budgeting, project planning, layout design/development, time tracking and vendor coordination
Collaborated with account, copywriter and digital teams to give creative input and art direction for client projects
Handled all aspects of print purchasing including planning, quoting and issuing purchase orders
Worked directly with clients handling new requests and/or new projects
WILLIAMSRANDALL MARKETING Art Director, June 1997 – October 2005 | Terre Haute, IN
Designed and produced branding elements such as logos, print collateral and marketing campaigns for business-to-business and business-to-consumer clients
Collaborated and worked in many creative teams consisting of account executives, creative directors, graphic designers, web designers, copywriters and programmers
Directed multiple photo shoots and press checks to ensure final products were up to high standards
Education
INDIANA STATE UNIVERSITY BFA with emphasis in Graphic Design, May 1992 – May 1997 | Terre Haute, IN
Honors & Awards
Service Industry Advertising Awards Merit, Rose-Hulman Ventures Capabilities Brochure, 2013
Service Industry Advertising Awards Merit, Indiana State University Portfolio Magazine, 2013
APEX Award of Excellence, The Columbian, Magazine of The Columbia Club of Indianapolis, 2010
MarCom Platinum Award, Indiana Primary Health Care Association Annual Report, 2008
MarCom Gold Award, Northern Indiana Community Foundation Annual Report, 2008
The Big Book of Logos, Conservatory of Music Logo, 2007
The Big Book of Logos, Womack Restaurants Logo, 2007
Indianapolis Ad Club Brass Ring, Conservatory of Music Logo, 2007
MarCom Gold Award, Herff Jones Globe Brochure, 2007
MarCom Gold Award, Conservatory of Music Logo, 2006
Millennium Gold Award, Conservatory of Music Logo, 2006