Launched July 2018, was a brand new product line from Kenra Professional that aimed to detoxify your hair. As the Senior Graphic Designer, I worked exclusively with the Kenra Platinum Brand Manager to design the packaging, develop branding, retouch the final model photo to add more hair to the left of her face and produce final art for the packaging.
CONCEPT. I watched Disney's Moana with my kids and I thought there were some interesting parallels with this product line and the visuals from the movie. I began concepting with a screenshot of Te Kā during the final battle. The dark contrasting lines around the shoulder area inspired me to explore gems which aligned with one of the hero products of this line - Diamonds.
COMPLETION. The resulting image inspired my designs of the packaging and final branding elements. Pictured below concepts are bottle art concept 1 and 2, final product photo, final key visual and bottle art production file.