In the footsteps of Kenra Volume Spray 25, Kenra Professional sought to make a Dry Shampoo that provided volume. Without the use of a model for this product, I along with my brand counterpart proposed the tagline of Volume - What We Do Best. Picking up a previous photo of hairspray, I positioned the background of the key visual to give a sense of movement from the headline to the product name. Without a model visual, I felt it was important to give the headline maximum impact by using large clean type accented with the brand color to emphasize the word volume. I designed and produced the retail and travel sized aerosol cans, key visual, POP, Gift-with-purchase GWP duo (render), and store merchandising for SalonCentric, Cosmoprof, and Ulta stores.